Call for Nonprofit and Artist-Run Galleries
Applications for Nonprofits and Artist-Run Galleries is open.
Deadline: March 7, 2024.
Toronto Outdoor Art Fair invites visual arts and fine craft collectives, nonprofit galleries and artist-run centres from across Canada to submit proposals to exhibit and sell the works of their artist members. Showcase and promote your mission and reach out to a new audience of 165,000+ visitors in a limited number of community booths alongside over 400+ individual artists during the 63rd Fair this July, 2024.
Who can apply?
- Artist Collectives
- Artist-Run Centres and Galleries
- Visual Arts Nonprofits
- Visual Arts Guilds and Groups
Many organizations and art collectives have taken advantage of this opportunity to showcase their membership and promote their mission including La Guilde, Amazing Moss Park Art Collective, Propeller Centre for the Arts, Toronto Potters, Scarborough Arts, Tangled Arts + Disability, F8 Photography Collective and Creative Works Studio.
What do we offer?
Unprecedented visibility
With a dedicated online programming team, we make sure to keep eye on your profile year-round! This is how:
– Getting your work in front of 100K website visitors
– Curator Invitations to our wildly-popular digital programming: Curated Collections, Studio Tours, Artist Chats and blogs
– Opportunity to be featured in the PR campaign
– Social media promotion to TOAF audiences that increases your followers!
2023 participating artists had an average of 16% growth in their social media followers after the Fair.
A far-reaching marketing campaign
Benefit from our multi-platform local and national marketing and promotions ($150K value) including:
– Print and digital advertising (BlogTO, CBC Arts, Globe & Mail, transit, wild postings and radio stations)
– Publicity & earned media coverage (TV, radio, magazine interviews & features)
– Social media & newsletter campaigns with 41K reach
– Posters, postcards, fair guides and promotional materials
– Community partnerships with 10 million reach
Onsite & online support
– 150 amazing volunteers for onsite artist relief
– Onsite Art Storage (limited)
– Online portfolio support
– Feedback Fridays: 1-on-1 consultations during Call for Artists
– App Camp workshop with the mock jury to prepare artists for successful applications
– Booth Camp workshop to plan for logistics of showing at an outdoor fair
– Artist Handbook and Fair Survival Guide
– Learn more about how to get application support.
How much does it cost?
There is no application fee for Community Booths.
Onsite Booth & Online Fair*
10×10′ Booth: $1,800
10×20′ Booth: $3,000
Includes:
- A dedicated booth space in our Community Booth Zone at Nathan Phillips Square
- Equipment Rental for 3 days (Tent, walls, chairs, table and hanging grids)
- Location highlighted in on-site program
- All participation fees for in-person Fair at Nathan Phillips Square include online platform fee.
Online Fair ONLY
$500
Includes:
- Listing of 25 artworks for sale/view on TOAF’s proven trusted discovery platform during the Online Fair**
- One-year organization profile on TOAF’s dynamic and high-traffic website (100,000 unique website visitors + 1 million annual page views)
- Impressive $100K marketing campaign, resulting in 138 Million earned and paid media impressions
- Showcase opportunities and inclusion in artists highlights, curated collections, digital ads and more
**Up to 15% of online artwork sales will go towards TOAF administration and payment processing costs. Artists keep 100% of proceeds from in-person sales. Online artwork sales are active until March.
Participation and booth fees are collected upon acceptance in April. For more information and a detailed budget breakdown review What Does it Cost?
2024 costs are subject to change.
What to submit?
Submit all materials as a single PDF to [email protected] with subject line “Community Booth” by March 7, 2024 at 11:59 PM.
Proposals must include:
- Mission and mandate of your organization/group (max. 300 words)
- Statement of Intent/Curatorial Vision: How this opportunity is a fit for your organization, how it will advance your mandate or benefit your members (max. 750 words)
- A booth image/visual representation of your proposed installation at the Fair (If applying for in-person)
- Full names, website URLs and one image for each artist who intends to participate in your booth (6-11 artists)*. Ensure each image is captioned with dimensions, medium and name of the artist
- Contact information for the organization’s representative
*You can only put forward names of artist members who do not plan to apply as individual artists for the 63rd Toronto Outdoor Art Fair in 2024.
“As a native Torontonian and former gallerist, I can say that the TOAF is the real deal for anyone serious about buying or selling art in Toronto. TOAF allows artists to meet a wide interested public, get instant feedback and connect. Artists work in isolation so the opportunity to meet the public is an essential part of our artistic process. ”
– Carol Mark, founder of Amazing Moss Park Art Collective
Contact us
416-408-2754 | [email protected]
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