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Canada’s leading contemporary outdoor and online art fair

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Team

Anahita Azrahimi
Executive & Creative Director

anahita azrahimi is a seasoned arts manager and an arts maker. Bringing artists and audiences together to nurture the joy of engaging with art has been the core of her arts management work for the past 15 years. 

Currently, she is the Executive and Creative Director of Toronto Outdoor Art Fair (TOAF), Canada’s leading outdoor art fair. In this role, she has reinvigorated the organization’s legacy through strengthening its infrastructure, building robust partnerships, and implementing essential new programs for artists and the public. Her experience as a visual artist has been instrumental in gaining a deeper understanding of the needs of independent artists and the community she serves. In response to the cancellation of the 59th TOAF, she devised an agile, tech-savvy plan to move their entire community of 350 artists online, maintaining their connection to the TOAF audience and economic livelihood with unprecedented success. 

anahita has experience working with a diverse range of organizations and artists in contemporary dance, theatre, and visual arts such as Creative Trust, Theatre Direct, and Dancemakers to name a few. She sits on the advisory board of the Arts Management program at Centennial College and the WeeFestival of Arts and Culture for Early Years. She has served on the board of Modern Times Stage Company, the steering committee of Cultural Pluralism in the Arts, and numerous juries including Dora Mavor Moore Awards – Dance section, Ontario Arts Council, Craft Ontario, and Design TO.

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Ania Pasternak
Operations Manager

Ania Pasternak is a visual artist and arts manager. Motivated by the idea of artists as entrepreneurs, Ania strives to empower and encourage opportunities for professional development for visual artists and makers. Ania holds an Honours BA and an Advanced Diploma in Art and Art History from the collaborative program between the University of Toronto Mississauga and Sheridan College. Most recently, she has completed a Graduate Certificate in Arts Management from Centennial College. The 2024 season will be her eighth show with the Toronto Outdoor Art Fair, Canada’s largest and longest-running juried outdoor art event.

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Calder Ross
Production Lead
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With 15 years of experience in the execution and production of events and art exhibitions, Calder has found a niche as an expert at executing polished final products based on ambitious artistic visions.

Calder has worked as head stage manager and production designer for Fashion Art Toronto for 12 years. He works with 50 designers and performers a season, weaving their individual visions into a cohesive show.

Calder has designed stages and lighting plots for many events in Toronto. Most notably—Promise Indoor Events/Cherry Beach Sundays (since 2018), Fashion Art Toronto (Since 2012), DOCD (Summer 2023), and Summer Camp (2022). He is excited to bring his production expertise to TOAF, Canada’s largest and longest-running annual contemporary art fair.

Tatum Dooley
Marketing & Communications Lead
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Tatum Dooley is a writer and founder of Art Forecast. She has written for Artforum, Architectural Digest, Border Crossings, Canadian Art, Editorial Magazine, Garage Magazine, the Globe & Mail, The Walrus, Lapham’s Quarterly, and Vogue. As a consultant, Tatum has worked with brands from Sephora to Gucci. 

Tatum has a BA in Arts & Contemporary Studies and an MA in Literatures of Modernity from Toronto Metropolitan University. She is excited to bring her passion for art, community building, and writing to TOAF.

Lavender Cheng
Operations Lead
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Yi Tung (Lavender) Cheng holds a Post-Graduate Certificate of Arts Management and a degree in Archaeology. She considers herself motivated by passion, hard work, and creativity. As a museum practitioner, she has a longstanding interest in widening access to art by engaging visitors with diverse curatorial perspectives. This year will be her fifth show with TOAF!

Leah Marcelo
Artist and Event Support
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Leah Marcelo is a creative collaborator born and raised in the Philippines and currently based in Toronto, Canada. She has a decade of experience producing, planning, managing, and coordinating arts and culture events and programs.

She recently completed her post-secondary education in Arts Management at Centennial College in Toronto. She finds fulfillment in developing events that promote arts and culture and in producing educational programs and workshops for the art community. Her next endeavor is to understand the intricacies of philanthropy.

Ellen Reade
Volunteer Coordinator
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Ellen is a festival and event worker who travels around Canada to take part events of many mediums! She’s worked for festivals such as Toronto International Film Festival, Hot Docs, Vancouver International Film Festival, Gimli International Film Festival, Whistler Film Festival, DOXA, Edmonton Fringe Festival, Sled Island Music Festival, NXNE, Images Festival, and many more. She has worked for 30 different arts festival, primarily in volunteer management, front of house, and box office, but has recently expanded into programming.

Ellen has a diploma in Arts & Cultural Management from MacEwan University, as well as a BA in Media Production from Toronto Metropolitan University.

Heidi McArdle
Event Support
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Heidi is currently a HBA Arts & Media Management candidate at the University of Toronto Scarborough. During her studies, she has facilitated art workshops, design competitions, and networking events.

Heidi has hands-on experience in the entertainment industry and has previously worked with the Royal Conservatory of Music and HotDocs Canadian International Documentary Festival. She is excited to bring her passion for the arts and media to TOAF!

Lili Faier
Event Support
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Lili is an art lover receiving her BFA in Fine Arts and Art History at Concordia University. She has been involved in the production of dance, fashion and drama shows throughout her life and studies. She has experience working in entertainment and community building. She believes that art should be accessible to everyone and is excited to be working with TOAF to make that dream a reality.

Heather Kerrison
Founder of Wild Media Co.

Heather is a Toronto-based social media agency owner, running Wild Media Co with over 6 years of experience creating, growing, and managing online communities. 

She has worked with many arts and culture focused brands in the city such as Toronto Outdoor Art Fair, Koffler Centre of the Arts, Now Playing Toronto, Cultural Goods Gallery, and Public Sweat by Art Spin Toronto. Having live covered numerous events across the city – including last year’s Toronto Outdoor Art Fair, the Juno Awards, Nuit Blanche, Art Toronto, ROM After Dark, and many more – she has extensive experience garnering audience attention and excitement. 

Her work is inspired by her deep love for storytelling and exploring how connection, empathy, and community can lead us to discovery, change, and purpose.

Event Team

Dave McCloud, Production Assistant
Valerie Soo, Onsite Production Assistant
Jane Van Rooyen, Onsite Production Assistant

Board of Directors 

Robert K E Mitchell, Chair
Brett Ledger
Colleen Diamond, Secretary
Darcy Killeen, Treasurer
Melanie Egan
Nithikul Nimkulrat
Sally Han

Graphic Design

Monnet Design

Bookkeepers

Heather Campbell
Sheryl Covey

Website Development

Barking Dog Studios

Social Media

Wild Media Co.

Photography & Videography

Shane Fester

Media Inquiries

Deanne Moser
[email protected] 


Contact Us

General

Toronto Outdoor Art Fair Office
401 Richmond Street West, Suite 264
Toronto, ON M5V 3A8
T: 416-408-2754
E: [email protected]

Join our mailing list for updates and news

Toronto Outdoor Art Fair is a registered Canadian Charity (119259620 RR0001)

Media Inquiries

Deanne Moser
[email protected] 

Artist Questions

[email protected]

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Funders & Sponsors

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