Why Sponsor

We are Canada’s largest outdoor art fair since 1961. Every July, Toronto Outdoor Art Fair takes over Nathan Phillips Square in the heart of downtown Toronto – rain or shine!

400+ emerging and established visual artists, including painters, photographers, sculptors and artists working in ceramics, textiles, jewellery and installation showcase their work to 170,000 art lovers and collectors.

TOAF is a charitable nonprofit organization. Our work is made possible by contributions from generous donors, government grants, foundations, private businesses and corporate sponsors.

The Fair is a multi-faceted event with something for everyone: talks, tours, digital studio visits, Instagram live chats, curated collections, kids workshops, live painting, dance, music and art installations. TOAF.ca is also a dynamic discovery and e-commerce platform for artists from across Canada. Collectively our visitors spend over 2 million dollars on buying art during the Fair and even more after.

We believe art should be available and accessible to everyone from all walks of life. Engaging directly and speaking face-to-face with an artist about their work is one of the greatest pleasures of creating a personal connection to the arts.

At Toronto Outdoor Art Fair, we are dedicated to building strong partnerships that offer you a highly visible, cost-effective marketing and brand experience platform.

• Support Canada’s leading outdoor fair and be part of a cherished community.
• TOAF is a compact charitable organization run by artists, for artists.
• Engage face-to-face with over 170,000 art enthusiasts and culture-savvy visitors who are invested in the cultural economy of our city.
• Build long-standing relationships with our loyal audience. Your presence at the Fair will reinforce your organization’s values, products or services with key demographics.

Opportunities

Fair Sponsorship

Sponsor all of TOAF! Put your company name front-and-center with exclusive naming rights for the entire Fair.

Program Sponsorship

Sponsor a TOAF program that aligns with your community-giving vision and mandate.

Activations

Create experiential environments and activation stations (including beverages,
snacks, products) to engage with an audience of 165,000 visitors.

In-Kind Services

Sponsor services and products for TOAF artists and volunteers and build brand awareness with our on-site signage plan that places your product in the hands of artists, volunteers and visitors, on-site and through TOAF’s marketing channels.

Sponsorship Benefits

Benefits can be customized based on your needs and the level of your support, and includes a mix of the following TOAF marketing channels:

Premium Onsite Presence

• Onsite brand activation
• Onsite partner booth for product/service showcase
• Your sponsor brand signage
• Program naming opportunities
• Award naming opportunities
• Zone naming opportunities
• Opportunity for product sampling/distribution
• In-person audience engagement

“As a brand new Toronto business in 2016, the visibility that came along with this partnership was insurmountable. Not only does TOAF draw thousands of attendees from Ontario and other provinces, the Fair represents the community of Toronto in a way that no other exhibition seems to. It is so unique and we hope to partner with them for many years to come.

Steve Himmel, Henderson Brewing Co.

Work with us to create a bespoke package that is right for you. 

Your company can directly interact with our large public audience, just as our artists do. When you partner with TOAF, you benefit from our valuable and targeted marketing campaigns and activation opportunities.

Contact us to learn more:
[email protected]