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Canada’s leading contemporary outdoor and online art fair

Call for Artists is open until March 7, 2024.

TOAF will take place July 12 – 14, 2024.

Professional Development Sessions

Toronto Outdoor Art Fair is pleased to host a series of professional development sessions this fall and winter to support the development of art entrepreneurship and business skills for independent artists. Learn more about the Art Encounters Program.


Upcoming Sessions

Financial Planning for Artists

Date: Wednesday, February, 21, 2024.
Time: 7 – 8 PM
In-person event at TOAF Office, Unit 262, 401 Richmond Street West, Toronto, M5V 3AB

Most artists are self-employed entrepreneurs—that’s why it’s essential for artists to understand and maintain streamlined financial processes for the short and long-term. Artists should consider setting budgets for professional activities, tracking business expenses, and saving for periods of slower sales and for retirement. By prioritizing financial health, artists can focus on what matters: creating work and sharing it with others. During the session, Latanya Monteith Housen will provide a primer for artists and chat with moderator Josh Heuman. There will be time for audience questions.

Latanya Monteith Housen

Latanya joined TD in 2017 and has transitioned through retail roles up to the Regional Manager level. Prior to joining TD, she amassed over 10 years of experience in Management, Business Development, Leadership, Operations and Customer Service roles across different organizations within the financial sector which compliments and enhances her abilities to meet TD’s mandate of providing legendary experiences to clients and colleagues.

She brings passion to her roles and feels a strong sense of purpose by being a solution center and client advocate in her daily work life.

Additionally, she is Woman in Enterprise Certified Banker, a TD Wellbeing Ambassador, TD Diversity and Inclusion Community Volunteer, strong advocate for the Black Employee Network, annual participant in the Each One Teach One Mentorship Program as well integral champion for the Black Entrepreneur Strategy. She is an active participant in coaching and mentorship opportunities across Non-Profit Organizations centered around Financial Literacy and Stakeholder impact.

Latanya holds a Master’s in Business Administration from Nova Southeastern University and a double major BSc. degree in Management and Psychology from the University of the West Indies. Latanya now develops and leads the execution of the Black Customer Business Development Strategy, amplifying the TD brand and the growth of personal and business portfolios by deepening existing customer relationships and driving new to bank business. She is a trusted advisor to leadership teams
across the TD enterprise as a Subject Matter Expert who acts as a “face of the bank” and key liaison between TD and the Black community.


Previous Sessions

Securing Gallery Representation: Part 2

Emerging, mid-career and established artists grapple with the question of how (and whether) to seek and secure gallery representation. While there are many ‘pros’ to consider, there are also some ‘cons’. This session will provide artists at any stage in their career with two different, but complementary perspectives about how to get noticed by gallerists, what to do and not to do, what to have in your portfolio, and how to negotiate ethically.

Our two speakers are Taiga Korper Bentley, Owner/Operator of Olga Korper Gallery, and artist Derek Sullivan. The program will be introduced and moderated by Josh Heuman, Head of Artistic Engagement at the Koffler Centre of the Arts, with over two decades of experience working with artists and gallerists.

Recording to be released soon.


Check the Price Tag: What to charge for your artworks?

Art schools are effective at teaching emerging artists about a broad range of materials and technical skills, and how to refine subjects and themes. You spend hundreds or thousands of hours developing your aesthetic style and your promotional presence on the web and social media. But one of the most fundamental aspects of being an artist is scarce or absent in school: What to charge for your artworks?

After all, you take time to make unique objects, using diverse materials, imbuing each with your feelings and whimsy. And there is no adequate way to compare monetary “value” from artist to artist other than supply and demand. Or is there?


Carving a Path to International Representation

Fresh out of art school, an emerging artist is focused on paying the bills. But as Josh Heuman, moderator of this program, often says: “An artist can rarely make a life-long career in their own backyard.” So as one’s career progresses, participation in art fairs may be complemented by inclusion in local groups, two-person or solo shows, perhaps teaching, and more. So how can emerging or mid-career artists create momentum and establish a trajectory for international representation?


Grant Strategies for Visual Artists

Visual artists in Canada have access to grants at all three levels of government that range in size and may cover artist fees, materials and production costs. We were pleased to welcome two experts – Zhe Gu, Visual Arts Officer, Ontario Arts Council; and, Peter Kingstone, Visual & Media Arts Program Manager, Toronto Arts Council – to share information about what grants are available to visual artists, and to offer tips that may help prepare an application.

The program will be moderated by Jenn Goodwin, Program Lead, ArtworxTO Hubs, City of Toronto, who is also an artist, curator, and artistic producer who has received support from the Toronto Arts Council and Ontario Arts Council.


Marketing & Promotion by Visual Artists

At a well-attended art fair (like the Toronto Outdoor Art Fair!), potential buyers may shift rapidly from gaining awareness of an artist’s work to making a purchase. But what about the rest of the year? A steady drip of marketing and promotion via multiple channels – websites, e-newsletters, social media, advertising, word-of-mouth, and more – can build awareness, establish relationships with first-time buyers, or deepen relationships with dedicated collectors.

During this Art Encounters program, organized by TOAF and sponsored by TD, hear from two artists, at different stages of their careers, about methods of marketing and promotion: Jason Baerg, Toronto-based international Cree Métis interdisciplinary artist and is the Assistant Professor in Indigenous Practices in Contemporary Painting and Media Art at OCAD University, and Keight MacLean, an annual favourite at TOAF who has attracted 11.7K followers on Instagram!

The program will be moderated by Rebecca Carbin, Principal of Art + Public UnLtd.


Accessing the Collectors’ Circle

Anyone who has ever worked in sales knows that what makes actual sales happen are relationships. This is true in the art world, too. Art fairs, opening receptions, open studios, and other art events are the perfect setting to cultivate established connections and make new ones. Every sale to every collector is significant, as that collector recognizes the value of your art, they will display your art, they are likely to share your art with others who visit their homes or by posting on social media… and that can ignite broader interest.

This program features an artist and a collector, so the audience can hear two complementary perspectives. Maria Hupfield – internationally acclaimed artist, half of the art collective Native Art Department International, and Assistant Professor of Indigenous Digital Arts and Performance and a Canadian Research Chair in Transdisciplinary Indigenous Arts at University of Toronto – speaks from experience exhibiting her artworks with commercial galleries and non-profit galleries/museums. Jacques Bernier, a partner with law firm Baker & McKenzie LLP, is passionate about contemporary visual art, with a history of supporting Toronto’s premier non-profit contemporary art gallery and a growing personal collection.

The program will be introduced by Josh Heuman, independent fine art and wine consultant, with decades of experience working with both artists and collectors.


Securing Gallery Representation

Emerging, mid-career and established artists grapple with the question of how (and whether) to seek and secure gallery representation. While there are many ‘pros’ to consider, there are also some ‘cons’. This session will provide artists at any stage in their career with two different, but complementary perspectives about how to get noticed by gallerists, what to do and not to do, what to have in your portfolio, and how to negotiate ethically. Our two speakers are Jennifer Simaitis, currently Director of Patel Brown Gallery Toronto and artist Alex McLeod. The program will be introduced and moderated by Josh Heuman, independent fine art and wine consultant, with decades of experience working with artists and gallerists.


Acquisitions & Commissions

For artists, having work acquired at an art fair (including the Toronto Outdoor Art Fair!) is a big achievement. But artists may strive for additional goals, especially acquisitions or commissions for private collectors, corporate collections, or nonprofit collecting institutions facilitated by art advisors and public art consultants.

Each of the two Toronto-based speakers in this program approach acquisitions and commission from different angles. Danna Heitner is a Toronto-based art advisor with over 20 years experience in the international art market. She will address working with private individuals and corporate clients, architects and interior designers, to acquire and/or commission artworks for installation. Ben Mills is Vice-President + Producer with Public Art Management, and has overseen well over 50 large-scale public art projects. He will discuss the steps and stages involved in proposing, creating and installing public art for private sector developments.

The program will be introduced and moderated by Josh Heuman, independent fine art and wine consultant, with decades of experience working with both artists and collectors.


Thank You

Toronto Outdoor Art Fair would like to thank TD Bank Group and our individual donors.

Funders & Sponsors

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