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Toronto Outdoor Art Fair – Media Advisory

FOR IMMEDIATE RELEASE

Toronto Outdoor Art Fair

July 4, 5, & 6 2014

Nathan Philips Square
Toronto City Hall
100 Queen Street West                                 

July 4: 10:30 am- 7:30 pm
July 5: 10:30 am- 7:30 pm
July 6: 10:30 am- 6:30 pm

Toronto, June 26, 2014 – Over 350 of the best contemporary artists will descent on Nathan Phillips Square from July 4-6 for the 2014 Toronto Outdoor Art Fair.

All artist applications were reviewed by a panel of respected arts professionals, and the artists present were selected for the excellence of their work. Our jurors were impressed by the calibre and range of submissions made. A program guide featuring work of each of the selected artists will be available at Nathan Phillips Square, and a complete artist directory is currently available online.

Works from 14 different categories including ceramics, digital media, drawing, fibre, glass, illustration, jewellery, mixed media, painting, photography, printmaking, sculpture, watercolour and wood will be featured.

As the largest juried outdoor art exhibition in Canada, the Toronto Outdoor Art Fair offers an alternative to conventional art shows and galleries – removing the formality normally attributed to traditional art fairs and galleries. Hundreds of artists participate and an estimated 100,000 visitors attend the
 exhibition every year. Side by side, established artists, undiscovered talents and innovative students sell their work directly to the public and make lasting connections with art dealers and collectors.

With thanks to donors and supporters, over $25,000 in prizes will be awarded to artists in every category as part of the Toronto Outdoor Art Fair Best-Of Awards.  A small panel of artists and curators will select the very best of the Toronto Outdoor Art Fair, with winners announced in an awards parade around Nathan Phillips Square.  The awards parade takes place Saturday, July 5 at 1:00pm leaving from the Info Booth.

Art Now will feature the works of seven artists and collectives in 2014, including a spectacular performance by Jenn Goodwin, and the latest iteration of the Love Lettering Project by Lindsay Zier Vogel.  With the Love Lettering Project, visitors will be asked to write a love letter describing how the Toronto arts community inspires them, and then hiding it amongst the artist exhibitors for a stranger to find.  The scale of installations is unprecedented in the history of the Toronto Outdoor Art Fair, with additional works by TH&B, escapespace, Heretical Objects Arts Cooperative, Mark Prier, and Derrick Piens – all animating the space, and responding to the current state of contemporary art, and the role of art fairs as agents in the commercialization of art.  Art Now is located near the stage at Nathan Phillips Square.

The Toronto Outdoor Art Fair is a charitable non-profit organization supported by a group of volunteers active in the art and corporate communities. No percentage of the artists' sales is taken by the organizers. The Toronto Outdoor Art Fair gratefully acknowledges the support of its many sponsors and award donors.

For additional information, please contact:

Mark Teeple
Executive Director
416- 408-2202
[email protected]

Matthew Volpe
Marketing & Communications Coordinator
416- 408-2754
[email protected]

Visit the Toronto Outdoor Art Fair online for a complete artist directory and other important exhibition information

www.torontooutdoor.art
fb.com/TOAFart
@TOAFart

The Toronto Outdoor Art Fair gratefully acknowledges the support of all of its sponsors

Public Partners

The City of Toronto
Canadian Heritage
Toronto Arts Council

Community Partners

Business for the Arts
Creative Works Studio
Artscape

Partners

Absolute Tent and Event
Barking Dog Studios
First Canadian Place – Brookfield Properties
PI Fine Art
QC Technologies Inc
Square

Media Partners

AM740 Zoomer Radio
The New Classical 96.3FM
NOW Magazine
Canadian Art
CTV

Funders & Sponsors

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