Apply to Exclusively Online
Deadline: March 7th, 2025
Since 2020, TOAF Online has become a leading digital hub for discovering Canadian artists.
Over 60 artists from across Canada and worldwide are selected to participate in the online Fair every year.
Artists are eligible for up to $3,000 cash prizes , including the Jini Stolk Best of Online Art Fair awarded to an outstanding artist participating Exclusively Online.
Artists’ works are available for sale from July to March on TOAF’s online platform.
Key Dates
| December 1 | Applications Open at 12:00 AM |
| February 28 | Last day to apply without late fee (by 11:59 PM) |
| March 7 | Final application deadline at 11:59 PM |
| April TBC | Jury results emailed to artists |
| May TBC | Booth Camp – Online Fair |
| July 11 – March 30, 2026 | Toronto Online Art Fair |
189 Million
Media impressions
100,000
Website visitors
1 Million
Annual page views
How much does it cost?
Application Fee
Regular: $50
Students: $30
Late Fee: $50 additional (beginning March 1, 2025)
Exclusively Online Fair
Regular: $185
Student: $120
Why apply to TOAF?
Connecting artists to a global audience
The online Art Fair has quickly become a leading digital hub for discovering Canadian artists. Four years since its launch, it has built a strong network of visitors and collectors from across Canada and beyond, with over 2,000 artworks purchased online.
All participating artists gain access to the Online Fair. Artists from anywhere in Canada have the option to join the annual Fair Exclusively Online, showcasing their work to art lovers and collectors around the world.
Unmatched exposure
With a dedicated online programming team, we make sure to keep eye on your profile year-round! This is how:
– Getting your work in front of 100K website visitors
– Curator invitations to our wildly-popular digital programming: Curated Collections, Studio Tours, Artist Chats and blogs
– Opportunity to be featured in the PR campaign
– Social media promotion to TOAF audiences that increases your followers!
2024 participating artists had an average of 16% growth in their social media followers after the Fair.
A far-reaching marketing campaign
Benefit from our multi-platform local and national marketing and promotions ($150K value) including:
– Print and digital advertising (BlogTO, CBC Arts, Globe & Mail, transit, wild postings and radio stations)
– Publicity and earned media coverage (TV, radio, magazine interviews & features)
– Social media and newsletter campaigns with 41K reach
– Posters, postcards, fair guides and promotional materials
– Community partnerships with 10 million reach
What to submit?
- A cohesive body of 6 artwork images
- 1 image of your art in context (in a booth, table top or on a wall)
- A brief artist statement (500 characters, not words)
- Description of your art/process (200 characters, not words)
What is included in your participation?
- A stellar TOAF online profile live to public from July 11, 2025 – March 30, 2026
- 10 artworks listed for sale/display from July 11, 2025 – March 30, 2026
- 10-15% administrative commission for all artworks sold through TOAF platform
- Access to loyal collectors and followers through our proven online artworks sales platform
- Eligibility for our Awards Program ($3,000 cash and in-kind)
- Direct promotions through TOAF newsletter (12,000+ subscribers) and social media platform (47,000+ followers)
- Digital Programming including Instagram studio tours, artist talks, online curated collections
- Professional Development – Online Booth Camp Webinars focused on how to get started on and grow your success through an online platform
- A sense of community – A dedicated Facebook Group just for artists
Who can apply?
We are welcoming to artists from all stages of their careers, all racial backgrounds, and all abilities. Individual artists and makers working in photography, sculpture, painting, printmaking, illustration, glass, wood, textiles, jewellery and more, with formal or informal training are encouraged to apply. TOAF is committed to equity and inclusion and continues to be inclusive, accessible and radically welcoming to all artists and art enthusiasts.
Not in Ontario? Participate Exclusively Online! Over 60 artists from across Canada and worldwide participate in the online Fair every year.
How are the applications selected?
All applications are reviewed by an external multidisciplinary panel of jurors made up of established artists, industry professionals and leaders in the visual arts community. The Toronto Outdoor Art Fair team does not participate in the selection panel. Each year we enlist a new group of jurors in order to keep the Fair fresh and exciting. Jurors are announced in the Spring after results are sent to artists.
Jurors select the strongest work based on artistic excellence, originality, consistency of ideas and design. Decisions are based on the material in your application, paying particular attention to the 6 images you submit.
Helpful Links
Application Tips & FAQs
What Does it Cost?
Hear from the Artists
Reproduction Policy
Contact us
416-408-2754 | [email protected]
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