
Booth Camp
What is ‘Booth Camp’?
Booth Camp is a series of FREE professional development sessions where seasoned artists and TOAF team share knowledge, tips, and tricks. We will cover everything you need to know to prepare for the Fair and make the experience as successful as possible. An outdoor (or online) art Fair in a new environment can seem very demanding and intimidating for even the most experienced artists, and we are here to ease the worries and share how to address the challenges and prepare for them. We want you to have the most successful experience, whether it’s your first or fifth time participating in the Fair.
Who should come?
It is mandatory for first-time participants to attend and/or review the video recordings of Booth Camps in order to prepare yourself for the Fair.
Seating is limited and available on a first-come, first-served basis. To ensure our participating artists have priority access, we kindly ask that you refrain from bringing guests. We appreciate your understanding and cooperation!

Building an Online Presence for TOAF64
This session is for all participating artists and will focus on Online Artwork Sales A – Z and Social Media Marketing.
An introduction to the online art Fair, learn about the rules to keep in mind, key dates, resources for artists, and what to do when an artwork sells online. The TOAF Marketing Team will also give you a breakdown of TOAF64’s marketing and public relations plan, how to use the TOAF Sharekit and how to build engaging content, grow and maintain your social media following. You’ll also hear from our seasoned artists about how to create a stellar online artist profile, curating your selection of works for your online profile, photographing and presenting your artworks in context, top tips for independent artists, and Instagram content creation. A recording will be available on this web page after the session.
Wednesday, May 7th, 2025 at 12:00PM – 1:30PM EST via Zoom
Zoom link will be provided one week before the session. Recording with captions will be available afterwards.
Speakers

Adam McNamara
Adam McNamara (he/him) is a wood artist known for his unique approach to wood carving, drawing inspiration from the natural world and modern design elements. Employing power carving and fine carving techniques, he achieves realistic detail, resembling intricate paintings in wood. His creative process is deeply rooted in the world outside, particularly local ecosystems and hidden treasures within them. Influenced by anatomical drawings from Darwin’s era and the impressionism movement in painting, he infuses his pieces with themes of appreciating small creatures that hold our ecosystems together. Adam’s accolades include multiple exhibitions both locally and internationally, charity campaigns, and competitions over the years, with recent collaborations include a commission by Timberland Canada for hurricane relief in Nova Scotia.
Adam prioritizes sustainability by sourcing wood from forests or purchasing scraps from woodworkers, repurposing all scrap to minimize waste. His self-taught journey pushes boundaries, with each piece serving as a discovery of new techniques and practices, contributing to the evolution of wood art.

Heather Kerrison
Heather is a Toronto-based social media agency owner, running Wild Media Co with over 6 years of experience creating, growing, and managing online communities.
She has worked with many arts and culture focused brands in the city such as Toronto Outdoor Art Fair, Koffler Centre of the Arts, Now Playing Toronto, Cultural Goods Gallery, and Public Sweat by Art Spin Toronto. Having live covered numerous events across the city – including last year’s Toronto Outdoor Art Fair, the Juno Awards, Nuit Blanche, Art Toronto, ROM After Dark, and many more – she has extensive experience garnering audience attention and excitement.
Her work is inspired by her deep love for storytelling and exploring how connection, empathy, and community can lead us to discovery, change, and purpose.
TOAF64 Nathan Phillips Square Survival Guide
This session is for artists who are participating in the in-person Fair at Nathan Phillips Square.
The Toronto Outdoor Art Fair team and seasoned artists will share knowledge, tips and tricks to get yourself prepared and ease your worries about the in-person Fair. You’ll get to meet the TOAF team, connect with speaker artists, and meet with fellow TOAF Fair artists. We will go over the rules, with an overview of Nathan Phillips Square map; why rent tents and what’s included in a tent rental package; how to prepare for the weather, and how to curate a stellar booth at the Fair and so much more!
Saturday, May 10th, 2025 at 10:00 AM – 2:00 PM
This session will take place in-person at the TOAF Office in Toronto, 401 Richmond Street West, Unit 262. Space in our office during the speaking portion is limited, but a video recording of that portion will be provided to you afterwards.
- Presentation: 10-11:30AM (will be recorded)
- Drop-in mingle period with TOAF team and fellow TOAF64 artists: 11:30AM – 2:00PM
Speakers

Mono Anh
Mono Ahn is a Toronto-based illustrator and paper cut artist originally from Seoul, South Korea. Influenced by her artistic roots and background in textile and illustration, she creates whimsical, hand-cut works inspired by nature, everyday life, and storytelling. Each piece is crafted with a scalpel blade, blending delicate detail with dreamlike charm.

Steve Kean
I am an artist working in photography. Most of my work involves images made in the ever-shrinking green places and spaces between and inside cities. The profound beauty of nature has always moved me. I grew up surrounded by plants, trees and animals and was taught from an early age to respect them. Having a disability that requires me to use a wheelchair has, at times, made it difficult to interact with nature. But I have found ways. Most notably traveling through it on “planes, trains and automobiles”, to borrow from the movies. My work that as a whole I call, “Moving Landscapes” is inspired by a diverse group of artists. Photographers like Ansel Adams, Ed Burtynsky and Freeman Patterson for example. However, I find myself more drawn to the pantheon of gifted painters including Mark Rothko; John Constable; Claude Monet; Vincent Van Gogh; Paul Cezanne; Georgia O’Keefe; Canadian painters the Group of Seven, especially honourary member, Tom Thompson; Steve Driscoll and artists of the Hudson River School. In 2017, I received the BEST IN PHOTOGRAPHY AND DIGITAL MEDIA award at the Toronto Outdoor Art Fair, and I am honoured to have my photographs hanging in corporate collections and private homes.

Carrie Perreault
Carrie Perreault (she/her) is a multidisciplinary artist based in Toronto whose practice spans sculpture, installation, printmaking, and socially engaged projects. Her work explores themes of memory, resilience, and the quiet impact of everyday life. Perreault is the editor of The Artist Cookbook, a two-volume project with 101 Canadian artists exploring food, culture, and connection. Her recent exhibitions include Pacing the House, University of Waterloo Art Gallery and period of adjustment, Niagara Artist Centre, with essays by Lucy R. Lippard and Sky Goodden. She was awarded Best of Art Fair at the 2021 Toronto Outdoor Art Fair.

Sara Petroff
Sara Petroff has been active in the visual arts for over 30 years, first as the curator and artistic director of Toronto’s prominent Petroff Gallery for 20 years, coaching countless artists in their professional practice. She has juried art shows (including TOAF), taught art and served Board of Directors for the Toronto Outdoor Art Exhibition; Advisory Committee for McMichael Gallery Emerging Artist Mentorship Program; Advisory Committee for Fleming College’s School for the Arts; Art Selection Committee for the Ronald McDonald House Toronto; Arts Sector Mentor with York University’s Entrepreneurial Development Institute (part of the Schulich Business Program); Board of Directors for Womens’ Art Association of Canada and has been an invited speaker at the Art Gallery of Mississauga, Craft Ontario, Sheridan College and Toronto Outdoor Art Exhibition.
In 2013, Sara sold the gallery to pursue her own artist practice, exploring the themes of memory, impermanence and identity through the transformation of analog artifacts into mixed media sculptural collages. As a professional artist, her work has received several awards and media coverage

Kal Mansur
Kal Mansur (b. 1965) mines possibilities within abstraction, making a case for its plural nature. His work occupies a unique space that blends Western abstraction with a diasporic approach to colour. While he references minimalist traditions, his use of colour evokes an elsewhere – be it the global south or a desert plain in Texas.
Mansur’s work has gained wide recognition, and has been the subject of solo and group exhibitions in Toronto, New York, Ottawa, Doetinchem, Pittsburgh, and Los Angeles. He has been commissioned to produce work for Tiffany and Co., Le Meridien New York, the Conrad Los Angeles, Bonjour Capital, and Fairmont Hotels. His institutional commissions include large-scale works at George Brown College’s Waterfront Campus and Toronto Metropolitan University’s English Language Institute. Mansur’s work is included in the collections of Global Affairs Canada, TD Bank Corporate Collection, Sloan Kettering Memorial Cancer Center, Alliance Capital, and Senvest Corporation. His works were exhibited at the Canada Pavilion at Expo Dubai 2020. He is represented by Myta Sayo Gallery in Toronto.

Emily MacLennan
My paintings of Toronto’s streets, storefronts and alleyways aim to explore how the less obvious things that constitute a neighbourhood can develop meaning. Careful deliberation in composing and painting the image elevates the subject in my conscience and nudges it toward the surreal — gradually, the ordinary becomes important.
I’m originally from Nova Scotia and am a graduate of the Nova Scotia College of Art and Design. I left Halifax for Toronto in 2007, settling in Little Portugal. This is my third year participating in TOAF, last year I was honoured to be the recipient of the Worth Gallery Award and the Mayor’s Purchase Award in 2022. My work is held in private collections across Canada, the U.S. and Europe, and in the City of Toronto’s permanent collection.